Assessing our Ad Network: How Policy Enforcement & Advertising Policies Work

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Assessing our Ad Network: How Policy Enforcement & Advertising Policies Work

On March 14, we shared info about our job to eliminate bad advertisements and poor sites from our advertising networks. With a blend of individuals, policies and technology people took down over 3.2 billion advertisements in 2017, up from 700 million in 2015. That is over 100 bad advertisements per minute. We wish to discuss details about policy authorities and our coverages work to help safeguard our network, today.

We continuously monitor content and advertisements .
We continuously review and update our policies to safeguard consumers, publishers and advertisers. In 2017, in fact, we added 20 new publisher policies and 28 new advertiser.

Technology & Talent

To apply the policies, we utilize a blend of people and technology. Disable them and then Google’s technology is intended to discover when content or advertisements violate our policies. We use filters that identify, clean, and protect our advertising systems. And we consider user feedback whenever folks report sites and advertisements they believe could be in violation of our policies.

Technology helps people identify violations, but our talented reviewers and also interdisciplinary team also function to apply policies. As soon as we examine advertisers’ advertisements, we examine everything from the advertisement. For publishers, we appraise elements like traffic patterns on the site and whether the content is appropriate to be monetized. As an advertiser who is compliant with our policies today or a publisher may not be tomorrow, our teams are reviewing.  


In addition to assessing ads and sites for policy compliance, how we provide entrepreneurs controls that they need to manage where and when their advertisements appear, and supply publishers the capability to control the form and format of advertisements appearing next to their content. By way of instance, an advertiser of an intense sporting event can utilize a Digital Content Label, the film-rating design management for maturity amount, to place their advertisements alongside content appropriate specific audiences. Advertisers can pair these controllers with placement exceptions, that allow advertisers to define apps publishers, or videos to prevent in their own campaigns.

Protecting our network

Keeping our advertising network’s health is crucial to encouraging publishers, creators and advertisers’ ecosystem who rely to construct their businesses. That is why our teams are devoted to optimizing our policies and our controls and systems to make sure Google ads work for everyone.

Posted by Amy Osekowsky Davis, Global Product Lead, Google Screen Network